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Media training

Learn from the best, to be at your best, when media come calling

It’s a fast-moving digital world for news – now more than ever journalists need timely, clear and accurate comment. Those who can do that will always have the edge in the battle for attention. 

As a newsmaker you need to make the most of every media moment, to help champion the causes you care about, and to safeguard and enhance your reputation.  

Capital’s media training workshop will:

  • Help you understand the demands on media in the digital newsroom
  • Ensure you know how journalists approach any issue
  • Equip you with the tools to approach a media interview with confidence
  • Help you when bad news strikes
  • Use on-camera practice interviews to hone your skills

Your trainer – Mike Jaspers

Mike has seen it all from both sides of the fence.  An award-winning television and print journalist with a long history in media management across politics, business and sport. 

From reporting on political spills in Parliament to broadcasting live from the red carpet in Hollywood; from the drama of managing media for Rugby World Cup 2011 to being Chief Press Secretary to Prime Minister Jacinda Ardern, he knows what media needs and what you need to do to be on your A game so you get your message across. 

Even the most seasoned spokespeople need reminding of some of the simple tips and tricks that help ensure a great media performance and achieve cut through for the issues you’re promoting. So, talk to us now and we’ll build the right media training package for you.

+64 276 778 875

Capital’s media training has built the skills and confidence of our spokespeople. We are now better prepared to share our stories with the media in an authentic and timely way – Public Service Association

Capital provided a great overview of the media landscape in New Zealand and the constraints journalists are under. The training session provided challenges and time to practice in a safe and supportive environment. We look forward to undertaking more training in the future – Merck Sharp & Dohme New Zealand Limited